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Read an extract from the interview by Dr David Goldstein with the CEO of Enhanced Shockwave Solutions, speaking candidly about the advantages of Acoustic Wave Therapy (AWT) for cellulite and weight loss in beauty clinics today.

Getting an edge in the Beauty and Weight Loss business in the Year 2020

There’s a lot of information online about the latest phenomena in the beauty and body shaping world, being the use of Acoustic Wave Therapy (AWT) for the treatment of cellulite and the non-surgical removal of stubborn stomach fat, but what is the truth about these machines and how do they work. Recently I sat down with Michael Langdon, the CEO of one of the leading machine suppliers for Australia, Asia and the USA and asked some probing questions.


Hi Michael, thanks for joining me today. Now in brief can you quickly explain what Acoustic Wave Therapy is?


Certainly David, so Acoustic Wave Therapy (AWT) is the modification of shock wave therapy (ESWT) commonly used in pain treatment. The AWT machines have been specifically modified to acoustic waves that are introduced to the body via the machine wand (similar to an ultra sound wand) for dermatological and cosmetic applications.

So, what are the advantages of AWT over other treatment regimes, particularly for cellulite and the reduction of stomach fat?


Well the most important thing is that the treatment is non-surgical and non-invasive. Essentially, it’s like having an ultra sound. The AWT wand is focused on the treatment areas for 5-10 minutes and a typical session to treat several target areas around the stomach and thighs might take a total of 20-30 minutes.

It’s simple and convenient and your client can return to their normal daily routine immediately after treatment. And you start to see visible results after 3-4 treatments which is excellent for customer confidence.

AWT improves blood flow to the treatment area and breaks up fatty tissue and so it has the ability to tighten skin, reduce stretch marks and scarring, and assists in the removal of subcutaneous fat.


That’s well answered and I think speaks to the market perfectly. Now your company represents a brand of Shockwave machine produced by Storz Medical. How are the Storz machines any better than the competition?


Well David, Storz is the world leader in both AWT and ESWT and their machines command 60% of the world market, which tells a story in itself. But essentially the Storz machine has more penetration depth and higher energy density levels than any of their competitors, which just leads to even faster results for the client. Fast results build additional consumer confidence in the practice, which can only lead to increased revenue for the business owner. In addition to that Storz is the only company in the world that has a device to scientifically measure body fat loss. The devise is known as the Body Metrix and is very unique. It gives any clinic who uses it a distinct advantage in the marketplace.  They can visibly show their clients the results of the treatment rather than just saying ‘trust us”.


So for anyone considering the purchase of an Acoustic Wave Machine, what sort of investment are they looking at, and what type of ROI can they expect?


Great question David, and the options are many, but to keep it simple a progressive business could enjoy returns on investment as much as 300% per annum with the convenient D-Actor Table Top system with a starting price around $19,950, after the discount on offer. We also have joint venture plans which allow a business to Pay-As-You-Go, thereby preserving their business capital.


So, in summary Michael, what are the key points that practitioners who are new to AWT should keep in mind?


I think that regardless of what brand the business chooses, the fact is that adding an Acoustic Wave machine to their practice will open up untold possibilities in revenue, by being able to offer the treatment of a diverse range of conditions including cellulite reduction, body shaping and fat reduction, all in a non invasive, non surgical methodology that is fast and efficient with almost instant results. And with a Storz machine you can offer the Body Metrix for visible results. This keeps the clients happy and sets up a referral model that keeps bringing business back to the practice over and over.

Right now, we have an offer of $2400 off the price of any machine purchased up until December 31st, which really helps the business owner maximize returns. That includes all training and assistance with setup. This offer is valid in Australia, New Zealand the USA and Canada.


Interested business owners can click this link and get all the details –

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